Resources

Watching Your PDQ's

(.pdf) 90kb

Using Sensorial Research to Uncover Perceived Design Quality

Organizations are using sensorial research to maintain that “positive space in the mind of the consumer” by managing Perceived Design Quality before engaging in marketing communications.

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The Nuts and Bolts of PDQ

(.pdf) 99kb

Building and Using Product Knowledge From Perceived Design Quality Research

Organizations are using innovative sensorial brand research methodologies to build an inventory of unsurpassed consumer and product knowledge for product design improvements – much to the delight of anticipating consumers.

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The User is King

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Focusing on User-Centered Design Research to Improve Perceived Design Quality

The old adage was that the “customer was king” – an often-used mantra for giving consumers concessions during the sales process to move product off the shelves. Forward-thinking organizations move far beyond the mere sales connotation of that statement. In today’s experiential marketplace, existing and potential users dictate what products look like, feel like, sound like, smell like and taste like before they ever hit the shelves.

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Perception is Everything

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Defining and Measuring Quality Through Perceived Design Quality Research

Every product has a certain level of quality – how it looks, how it feels, how it smells, how it sounds and even how it tastes. And because this level of quality is inherent in consumers’ minds, it really isn’t true product quality per se. It is perceived product quality. So how does an organization know if their product is high quality or low quality in the minds of consumers? They do more than just ask them … they watch them and ask them … very, very carefully.

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