Our Process

Our product design research tools can be used for simple, one-time product evaluations to determine direction or can be comprehensive tools used to drive a company’s product development team. We can help you create storehouses of information and metrics on current products, competitive designs and consumer preferences to help track product performance.

Before embarking on any research initiative, it is important to determine the scope of your needs. MPI research capabilities encompass a wide range of skills including a full-spectrum, stage-gate process and one-time summative research techniques.

All product development projects include these five activities in one form or another, from initial target market investigation to the creation of design alternatives to the evaluation of those alternatives.

• Have we defined our target?
• Who are the actual users?
• What functions do the users need?
• What similar products are there?
• What are the strengths and weaknesses of your product?

What do you hope to have answered at the end of this process?
MPI can determine which product design or development technique will get you there.