Marketing Partners, Inc. (MPI) offers decades of research, business, economics and behavior science experience culminating in a team of individuals who can meet any user-centered design research challenge. MPI possesses a toolbox of product design research techniques including qualitative, quantitative and metrics-based tools that can be used to assist any size business with product evaluation. We can help you answer questions such as:

• How would consumers rate your product?
• What product components influence consumers’ ideas of quality?
• Can consumers effectively use your product?

"A designer knows he has arrived at perfection not when there is no longer anything to add, but when there is no longer anything to take away."

- Antoine de Saint-Exupery

MPI takes a User-Centered Design approach to research. User-Centered Design makes the commitment to engage and understand the intended product user. Customers want to be part of the design conversation and, believe it or not, they’re the ones who will help you drive products, numbers and loyalty in a competitive marketplace. User-Centered Design listens to the voice of the customer and uncovers answers about user needs, expectations and overall goals associated with the target product.